Inspired by Balvin’s newest album, Colores, the collection incorporates red, yellow, green, blue, and purples tones weaving J Balvin’s latest venture into the fashion watch capsule. Co-designed and created, the fun, unisex timepieces are featured with multi-color dials, translucent cases, on smooth and transparent silicone. All embellished with the J Balvin signature logo. Each limited edition watch comes in a specially designed box of complimenting colors.
“It provided wonderful creative inspiration to envision a new album and corresponding new fashion collection together from the beginning – both connected to how I’ve been exploring new music through a lens of individual colors,” says J Balvin. “It has also been very exciting to shoot the GUESS x J Balvin Colores campaign in the city where everything started for me - to have this huge global campaign with GUESS, spotlight the vibrancy of the people and culture of Medellín. It is another opportunity to show the world how beautiful and amazing Colombia is, and the surging artistic vibes throughout the city and country.”